Work

Selected projects

Identity systems, campaigns and digital experiences for brands that want to be seen clearly and remembered.

Halden House

Brand Identity · Hospitality

A quiet-luxury identity for a twelve-room boutique hotel — from naming system to embossed room keys.

Northfield Roasters

Packaging · Identity

A modular packaging system that let a small-batch roaster scale from three origins to thirty.

Verda

Digital Experience · Wellness

Brand-led product design for a mindfulness app, built around calm, clarity and daily ritual.

Lumen Capital

Rebrand · Strategy

Repositioning a regional wealth firm for a new generation of clients — strategy first, identity second.

Marrow Studio

Art Direction · Campaign

Seasonal campaign direction for an independent apparel label — color, set, and story.

Fieldnote Quarterly

Editorial · Art Direction

Masthead, grid and visual language for an independent travel and culture magazine.

Brand Identity · Hospitality

Halden House

A quiet-luxury identity for a twelve-room boutique hotel — from naming system to embossed room keys.

Services: Identity, Print, Art Direction
Year: 2025

Challenge

A historic townhouse turned twelve-room hotel needed to feel intimate and assured, without the clichés of luxury.

Approach

A restrained wordmark, a hand-drawn arch emblem inspired by the building’s doorway, and a tactile print program of embossing, wax and linen.

Outcome

A cohesive guest experience from booking confirmation to room key, and an identity the owners describe as “exactly who we are.”

Packaging · Identity

Northfield Roasters

A modular packaging system that let a small-batch roaster scale from three origins to thirty.

Services: Identity, Packaging
Year: 2025

Challenge

Rapid growth had left the roaster with inconsistent bags, labels and shelf presence across retail partners.

Approach

A modular geometric label system where shape signals roast and color signals origin — easy to extend, instantly recognizable.

Outcome

A scalable system the in-house team can apply to new releases without starting from scratch.

Digital Experience · Wellness

Verda

Brand-led product design for a mindfulness app, built around calm, clarity and daily ritual.

Services: Digital, UX, Brand
Year: 2024

Challenge

A crowded wellness market and an app that felt clinical rather than calming.

Approach

Soft gradients, generous spacing and a gentle motion language, paired with a simplified daily flow focused on one intention at a time.

Outcome

A product experience that finally matches the brand promise — calm, clear and inviting to return to.

Rebrand · Strategy

Lumen Capital

Repositioning a regional wealth firm for a new generation of clients — strategy first, identity second.

Services: Strategy, Identity, Guidelines
Year: 2024

Challenge

A trusted but dated firm was struggling to connect with younger clients inheriting family wealth.

Approach

Stakeholder workshops and audience research led to a new positioning, then a confident geometric identity and modern annual report.

Outcome

A unified brand platform, refreshed guidelines and a clear story for advisors to tell.

Art Direction · Campaign

Marrow Studio

Seasonal campaign direction for an independent apparel label — color, set, and story.

Services: Art Direction, Campaign
Year: 2023

Challenge

An independent label needed a seasonal campaign with impact on a small-studio budget.

Approach

A single bold color world — cobalt seamless, sculptural light, minimal props — that let the garments carry the story.

Outcome

A campaign library flexible enough for lookbook, social, web and in-store use.

Editorial · Art Direction

Fieldnote Quarterly

Masthead, grid and visual language for an independent travel and culture magazine.

Services: Editorial, Art Direction
Year: 2023

Challenge

A new travel and culture quarterly needed a visual identity that could stand out on crowded newsstands.

Approach

A confident serif masthead, a flexible editorial grid and an art direction approach mixing reportage photography with graphic color fields.

Outcome

A repeatable issue framework that keeps every edition fresh but unmistakably Fieldnote.

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