Resume
Kelly Sullivan
Brand Designer & Creative Director. Brand identity, art direction, digital experiences and strategic creative leadership.
Profile
A brand designer and creative director with more than a decade of experience pairing creative vision with business thinking — building identities, campaigns and digital experiences that are as strategic as they are beautiful.
Experience
Founder & Creative Director
Bluebyrdie
2019 — Present
- Lead brand strategy, identity and art direction engagements for hospitality, consumer, wellness and financial clients.
- Build and direct project teams of photographers, developers, copywriters and production partners.
- Translate business goals into creative briefs, brand platforms and scalable design systems.
Senior Brand Designer
Independent Agency
2015 — 2019
- Designed identity systems, packaging and campaigns for national and regional brands.
- Partnered with strategy and account teams to present and defend creative work with clients.
- Mentored junior designers and helped establish the studio’s design review process.
Designer
In-house Creative Team
2012 — 2015
- Produced print, digital and environmental design across product launches and seasonal campaigns.
- Maintained and evolved brand guidelines across a growing portfolio of channels.
Capabilities
Brand
- Brand strategy & positioning
- Identity systems
- Naming & verbal identity
- Brand guidelines
- Packaging
Creative
- Art direction
- Campaign concepting
- Photo & set direction
- Editorial design
- Typography
Leadership
- Creative team leadership
- Stakeholder workshops
- Vendor & partner management
- Design critique & mentoring
- Digital & web direction
Tools
Adobe Illustrator, Photoshop, InDesign, After Effects · Figma · Keynote · Webflow · Notion
Education
BFA, Graphic Design
University