Designer by craft. Strategist by nature.

I’m Kelly Sullivan — a brand designer and creative director who believes the best creative work starts with a clear understanding of the business behind it.

Bluebyrdie is my studio practice. I partner with founders, marketing leaders and growing teams to build brands that are distinctive, coherent and built to last — from the first strategy session through identity, art direction and the digital experiences where customers actually meet the brand.

My work sits at the intersection of two worlds. On one side: typography, color, composition and the details that make people feel something. On the other: positioning, audiences, goals and the practical realities of launching and scaling. I’m most useful when those two sides have to speak the same language.

Beyond the work itself, I lead. I’ve guided creative teams, collaborated with photographers, developers and copywriters, and helped stakeholders make confident decisions. Good creative leadership, to me, means a clear vision, honest feedback and a process people can trust.

When I’m not in the studio, you’ll find me collecting printed ephemera, chasing good light and noticing the small design choices most people walk right past.