Brand Designer & Creative Director
Where creative vision meets business thinking.
I build brands that look considered and work hard — identities, campaigns and digital experiences rooted in strategy and made with care.
- 01Brand identity
- 02Art direction
- 03Digital experiences
- 04Strategic creative leadership
Selected work
Brands built with intention, from first idea to final detail.
A quiet-luxury identity for a twelve-room boutique hotel — from naming system to embossed room keys.
A modular packaging system that let a small-batch roaster scale from three origins to thirty.
Brand-led product design for a mindfulness app, built around calm, clarity and daily ritual.
Repositioning a regional wealth firm for a new generation of clients — strategy first, identity second.
What I do
Good design earns attention. Great design earns trust — and moves the business forward.
Brand identity
Positioning, naming, logo systems, typography, color and guidelines that hold together at every touchpoint.
Art direction
Campaigns, photography and visual storytelling that give a brand a recognizable point of view.
Digital experiences
Websites and product interfaces where brand and usability work together, not against each other.
Creative leadership
Guiding teams and stakeholders from brief to launch — aligning creative ambition with business goals.
Approach
Strategy shapes the work. Craft makes it memorable.
Listen & discover
Understand the business, the audience and the opportunity before a single sketch.
Define the idea
Distill strategy into one clear creative direction everyone can rally around.
Design & refine
Build the system — identity, imagery, voice — and pressure-test it in the real world.
Launch & lead
Equip teams with guidelines and direction so the brand stays strong long after launch.